Dammit, Jagermeister!

Well, that was fast.

Just the other day, I was singing the praises of the clever wordplay Jagermeister unleashed in its new ad campaign, and it was so inspiring that I decided to pay more attention to the good things in life and initiate a regular Words Used Well feature here at the personal blog.

But now I see that Jagermeister’s ad campaign includes this horrible thing:

Chillinois Jagermeister
Jagermeister’s “Chillinois” isn’t any good. I know I said I’d be more focused on the good things in life (like Jagermeister’s other ad “For the We Hours”), but this is just heinous.

So nevermind. For the We Hours was subtle and clever. But Chillinois is terrible. It’s too easy, and like Jagermeister itself, it’s just a little too much. A little obvious. Reminds me of all the bad Tiger Woods headlines I’ve seen in the world (Tiger Claws Back to Win Something) or the awful Barktober Sales Events at pet stores every fall.

It’s a good lesson, though: It’s hard to use words well. Noted, Jagermeister. Noted. Luckily, this ad is limited to only this state and maybe Chillaska!

And again, Jagermeister lured me in, then disappointed me. This time, though, no hangover and no story I need to make up about where I’ve been all night or why I’m wearing a prom dress.

 

Photo credit by this person I found on the Internet.

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