Very curious.

There’s this regional bank in my, uh, region that uses the tagline: The curious bank.

Every time I see it, though, I read curious as strange: The strange bank. I don’t want to bank at a strange bank. I want my bank to be super-normal. Boring, even. I don’t mind strange or unusual things (I ate squid once!). But banking? Let’s save the adventures for someone else’s money, please.

Also, and this is really just an afterthought after I’ve pondered the whole curious thing: Its logo looks like a fraction — five-thirds. What is that? Is that a number that makes sense to anyone? Admittedly, I’m a word person, so numbers can sometimes confuse me. But five-thirds? I’m almost sure that’s wrong. I don’t want my bank to be this way with numbers.

And Fifth Third — what does that mean? Again, it sounds like they don’t know how numbers work, and that diminishes my confidence in their ability to do banking right.

Fifth Third Bank curious tagline
Fifth Third Bank. We don’t understand how numbers or words work. Give us your money!

EDIT! Looks like someone’s been reading my blog posts. Fifth Third’s new ad campaign riffs on its “ridiculous name.”

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