I know. It’s supposed to sound like fuel. But that’s not what I see whenever I come across someone with one of these dumb backpacks.
Instead, my brain reads it as fool. Then full. Only on the third mental correction does it land on the right way to say it. Nobody asked me for my opinion, though, so instead of calling these backpacks something that makes sense, they went ahead with Fūl.
Here’s something I saw the other day, and I stood there and looked at it for awhile trying to figure it out. I get that it’s a fitness club. What I don’t get is how to pronounce it.
Could be Yootside, sort of like a fitness club for youths pronounced Joe Pesci-style.
Could be a combining form of you and outside, which still leaves the pronunciation a mystery since the ou in you and outside don’t share the same sound, so it would look like it should be pronounced yowtside. Yowza.
Maybe the Y is pronounced separately, so it’s a question, as in Why outside? Good question. Why outside? Well, why not outside?