It’s a pity about this backpack’s name
I know. It's supposed to sound like fuel. But that's not what I see whenever I come across someone with one of these dumb backpacks. Instead, my brain reads it…
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March 29, 2017
Very curious.
There's this regional bank in my, uh, region that uses the tagline: The curious bank. Every time I see it, though, I read curious as strange: The strange bank. I…
February 11, 2015
OK, razor companies, I’m ready at any time to talk money
I have a great idea for an ad campaign for Gillette or Schick to use during the NHL playoffs. Listening? OK. The TV spot opens on a sad-looking shirtless man…
January 7, 2015
Why outside? Why indeed.
Here's something I saw the other day, and I stood there and looked at it for awhile trying to figure it out. I get that it's a fitness club. What…
August 23, 2014
Montreal sweaters get complicated
The Montreal Canadiens have started putting accent marks on the players' jerseys. It never occurred to me that they weren't there, but now that it's been pointed out, I wonder…
January 17, 2014
Probably stating the obvious here, but this is a pretty bad mistake
As I've said before, some misspellings are worse than others. And in this case, of all the words to misspell on this commemorative coin, you really couldn't have picked a…
October 11, 2013
Dammit, Jagermeister!
Well, that was fast. Just the other day, I was singing the praises of the clever wordplay Jagermeister unleashed in its new ad campaign, and it was so inspiring that…
September 20, 2013
Words Used Well: Not everything is terrible
I don’t drink Jagermeister anymore, mostly because nothing good ever happened to me when I was drinking Jagermeister. And also because I’m not 20 years old. But I saw a…
September 16, 2013
Obama’s new slogan is just fine
So apparently there's some concern about Obama's new slogan: “Forward.” (Specifically, the period at the end there is vexing.) “Even for some in the president's orbit, the added punctuation slams…
July 31, 2012